WHAT ARE YOU TRYING TO FIX?

RETENTION

I don’t know what deserves attention.

Understand lifecycle gaps, prioritise journeys and work out what should be built next.

Start with Retention →

SYSTEMS

My stack isn’t working together properly.

Make Shopify, Klaviyo and customer data reliable enough for your lifecycle programme to act on.

Start with Systems →

MESSAGING

Our emails work. They could be much better.

Give each lifecycle moment a clearer job, stronger message and better reason to exist.

Start with Messaging →

FREE GUIDE

Retention is a system.
Start with the map.

Get Retention 101, a practical guide for CRM and ecommerce teams who want a clearer view of what to fix, what to prioritise, and what to build next.

Lifecycle coverage Segmentation Prioritisation What to build next

Free to download. Built to use, annotate and come back to.

Retention 101: A Brutish Guide
Retention 101: A Brutish Guide

Brutish

/ˈbruː.tɪʃ/ (adj)

Direct, decisive, and uncompromising in execution.
Characterised by clear thinking, technical precision, and a focus on building systems that deliver measurable commercial results.

Data-led and strategically sharp.
Applying analytical insight, cultural awareness, and customer intelligence to help brands grow more intelligently.

Operating at the intersection of commerce, automation, and customer experience.
Designing and implementing the technical infrastructure that allows brands to scale revenue, retention, and operational efficiency.

WHAT I OFFER

Brutish helps fashion, lifestyle, and ecommerce brands grow through smarter commerce systems—combining CRM, Shopify development, and automation to improve how businesses sell, operate, and retain customers.

Designing and managing high-performing lifecycle programs that turn subscribers into repeat customers. From flows and campaigns to segmentation and deliverability, Brutish builds revenue-driving email and SMS systems inside Klaviyo.

Custom automations and integrations that remove manual work and connect your tools. Brutish designs and builds workflows across platforms like Shopify, Klaviyo, n8n, and AI tools to sync data, trigger actions, automate reporting, and streamline day-to-day ecommerce and marketing operations.

Designing loyalty programs and retention strategies that deepen customer relationships and increase lifetime value. Brutish helps brands turn one-time buyers into long-term clients through thoughtful incentives, segmentation, and personalised experiences.

Customer research that reveals what your audience thinks, needs, and does. Brutish combines qualitative and quantitative research to understand your customers, and help solve business questions.

BRUTISH ANALYSIS

The Email Lifecycle Playbook

PDF

Lifecycle Playbook

Your play-by-play for crafting customer journeys that cut through the noise

Download Now

How Can I Help?

Email: office@brutish.agency

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